Working with Of Many Circles, we designed the guided tour through Wedgwood’s UK factory in Barlaston, Staffordshire.
We produced a series of visual aids that help tour guides communicate the various production methods in the factory. These range from delicate, hand finished work of skilled craftspeople to automated machine processes.
Adopting the language of existing factory furniture we designed a set of display trolleys to present objects at different stages of production. Items on display are a mixture of factory artefacts and specially commissioned pieces for the tour.
We worked with filmmaker Reuben Henry and factory staff to produce ten short films. Positioned alongside their respective work stations, and each running around one-minute, they’re succinct studies of each production method.
Interpretation panels are mounted using rubber bands and ratchet straps echoing the factory’s technique of bracing moulds during casting.